Sunday, February 7, 2010

comScore: U.S. 86.5% of Internet users watch online video

Last week, according to comScore, said online video market in December last year, continues to grow. Nearly 178 million U.S. Internet users in December watched 33.2 billion videos. Look at the data breakdown, this figure means that 86.5% of U.S. Internet users watched online video, with an average 187 for each user watched the video. The average length of users watch video from last March's 3.5 minutes increased to 4.1 minutes.

Google Video websites accounted for 13.2 billion, accounting for users to watch all the videos nearly 40%. More than 134 million users in the YouTube video site on the 13 billion videos watched, the average user watched 97.1 videos.

Hulu website ranking second in the number of videos watched more than 1 billion, reaching the maximum number of the site to date, accounting for 3.0% market share. This site the user visits in December was 44.1 million passengers, each user spent an average of 2.2 hours watched 22.9 videos.

Although the number of videos watched Hulu site ranked in second place, however, the user visits came in sixth place. Not surprisingly, Google ranked first, followed by Yahoo, Fox Interactive Media, CBS Interactive, and Microsoft's Web site.

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